LifeSpan Appoints Adam Ritchie Brand Direction as AOR

LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction as its communications agency of record. ARBD will help LifeSpan launch new products, including the Treadmill Desk. The Treadmill Desk was designed to combat the negative effects of sedentary lifestyles by keeping bodies in motion, and allowing people to walk and work at the same time. (PRWeek) (Bulldog Reporter)

stkr.it selects ARBD as its Communications Agency

Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal. (PRWeek)(Bulldog Reporter)

Crystal Lagoons Taps ARBD for U.S. Launch

“Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by ARBD will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life.” (The Holmes Report) (PRWeek) (Bulldog Reporter) (PRNewser) (The New York Times)

Billboard Spotlights ARBD Social Media Campaign

A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how ARBD created a persona based on client artwork, used it to entertain a dating network and “connect with potential fans on a new level.”

Adam Ritchie to Guest Lecture at Boston University

Adam Ritchie has been invited to present a guest lecture at Boston University’s College of Communications. The lecture will cover emerging employee voices in corporate communications.

Boldfacers Profiles Adam Ritchie

Boldfacers, a website “dedicated to uncovering up-and-comers,” has produced a feature on Adam Ritchie. The profile covers Adam’s marketing and public relations work.

Nuna Appoints ARBD as its Global Communications Agency

“Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by ARBD will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing.” This account win contributes to the agency’s international portfolio. (Bulldog Reporter) (PRWeek)

ARBD to Promote Youth Arts Organization

Adam Ritchie Brand Direction will manage advance- and on-site media for Zumix, in conjunction with the Walk For Music: a volunteer event to raise funds and awareness for arts programs. Zumix is an arts nonprofit that empowers youth with music education.

Adam Ritchie Interviewed by the Boston Herald

Adam Ritchie was interviewed about entrepreneurship and his agency by the Herald, in an article about up-and-coming businesses.

ARBD to Promote National Service Convention

ARBD will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Atlanta. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.