Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction’s approach to placing its clients’ news on top blogs.

Adam Ritchie Brand Direction will assist the launch of the African Diaspora Marketplace, an initiative from Western Union and USAID. The program will provide funding and on-the-ground assistance to entrepreneurs in Sub-Saharan Africa, working to create sustainable jobs that address social issues in the region.

Adam Ritchie will be presenting on the Online Resources panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.

Yumnuts, an all-natural flavored cashew company, has tapped Adam Ritchie Brand Direction to develop brand positioning, messaging and launch its six product lines at the Natural Products Expo West in Anaheim, C.A.

ARBD will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Boston. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.

Adam Ritchie has been invited to present a guest lecture series at the S.I. Newhouse School of Public Communications at Syracuse University. The six-lecture program will instruct students in the use of social media in public relations campaigns.

Adam Ritchie Brand Direction will be supporting, “Dig It,” Timberland’s four-city eco tour. Work will include national media outreach, on-site media management in Boston, New York, Los Angeles and San Francisco, and viral video production and distribution. The tour will feature urban greening events and concerts by Stone Gossard of Pearl Jam.

Detours and OnRamps, a forum that addresses the needs and issues of working mothers, has chosen Adam Ritchie Brand Direction to promote its mission and networking conference at Bentley College in Waltham, M.A.

The Magic Hat Brewing Company has tapped Adam Ritchie Brand Direction to launch its new Orlio organic brand. The premium, certified organic beer will carry an active lifestyle positioning and debut at the Natural Products Expo East in Baltimore, M.D.

“Greenable, a green building company that offers a range of eco-friendly building materials for residential and commercial projects, formalized an AOR relationship with Boston-based Adam Ritchie Brand Direction. The agency will help build awareness for the company, handle marketing and oversee media relations in the Greater Delaware Valley.” (PRWeek)