Archive for January, 2017

MarketWatch Rallies on Aritchbrand

MarketWatch

Adam Ritchie was featured on MarketWatch for inventing “a new strategy” in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.

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Aritchbrand Brews Up Craft Beer and Music Collaboration

Aeronaut Logo_2000w_mounted

Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter)

Aritchbrand Marks 10 Years as an Agency

Aritchbrand 10-year open house09_FAV

Adam Ritchie Brand Direction hosted an open house to celebrate 10 years in business.