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APEX Awards Honors Adam Ritchie Brand Direction

APEX Awards

The APEX Awards presented Adam Ritchie Brand Direction with an Award of Excellence in its Marketing & Public Relations Campaigns, Programs & Plans category. The awards “recognize professional communicators for their ability to achieve overall communications effectiveness.” (APEX)

Publicity Club Presents Aritchbrand with Bell Ringer

Publicity Club of New England_Bell Ringer Award

The Publicity Club of New England presented Adam Ritchie Brand Direction with a Bell Ringer Award for a launch campaign. Bell Ringer recipients “reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients.”

Aritchbrand Honored with Bulldog Reporter Award

(Bulldog Reporter) Media Relations Awards_Gold Award

The agency won the Gold Award for Best Arts & Entertainment Campaign in the Bulldog Reporter Awards. The awards were judged by journalists from Forbes, USA Today and The Washington Post, and recognize excellence in public relations and communications. The campaign was called “innovative” and “multidimensional.” (Bulldog Reporter)

NPR Event to Feature Adam Ritchie

Logo, Speaking Engagement_NPR_2000w_FAV mounted

NPR affiliate WGBH has invited Adam Ritchie to speak at the What’s Brewin’ edition of its BostonTalks series. Adam’s talk will cover how media can be used to bridge the gap between the physical and the digital.

ADWEEK Features Aritchbrand Marketing Campaign

ADWEEK

A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand’s work “takes co-branding to the next level.”

MarketWatch Rallies on Aritchbrand

MarketWatch

Adam Ritchie was featured on MarketWatch for inventing “a new strategy” in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.

Aritchbrand Brews Up Craft Beer and Music Collaboration

Aeronaut Logo_2000w_mounted

Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter) (O’Dwyer’s)