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CYBEX and GB Name Adam Ritchie Brand Direction U.S. AOR

The German fashion and lifestyle-driven juvenile brand, CYBEX, and theinternational juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX’s launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB’s launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)

Syracuse University Profiles Adam Ritchie

Syracuse University’s Boston Orange, which covers alumni “making a difference and finding success in Boston and beyond,” has produced a feature on Adam Ritchie. The profile covers Adam’s marketing and public relations work.

Adam Ritchie to Speak at Crescendo

Adam will join a roundtable panel discussion at Crescendo, where he will cover the application of brand-building techniques to entertainment marketing.

Adam Ritchie Completes Cross-Country Walk with Client’s Product

Adam Ritchie walked the distance from Boston to San Francisco using the treadmill desk made by the agency’s LifeSpan client. Adam discussed the experience in a Bulldog Reporter op-ed and in an interview with the Boston Globe. (Bulldog Reporter) (The Daily Orange) (The Boston Globe)

Urbini Picks Aritchbrand as Public Relations AOR

The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world’s lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)

Adam Ritchie to Speak at Emerson

Emerson College’s Department of Marketing Communication has invited Adam Ritchie to speak on its IMC INsiders panel. The discussion will cover stories and advice for aspiring marketing communications professionals.

Aritchbrand Honored with National MarCom Award

The agency brought home a win in the MarCom Awards for its work with Cyber Aces. The MarCom Awards “recognize excellence in marketing and communications.”