Level99, an interactive entertainment and dining concept with custom challenges, elevated food and craft beer under one roof has selected Adam Ritchie Brand Direction to promote its first out-of-state expansion. The agency is launching its sprawling 40,000-square-foot complex where guests can spin giant wheels to solve word puzzles, snap oversized processing chips into computer circuits and pilot a submarine to diffuse underwater mines over “familiar made fantastic” menu items like savory short rib birria and delicious beverages from the rapidly expanding Night Shift Brewing. (Business Wire)
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