Adam Ritchie Brand Direction agency news
PR News has invited Adam to speak at its annual Brand Reputation & Crisis Management event for communicators interested in “best practices on audience pushback, emerging reputational issues, disruptive tech and crisis situations.” Adam’s session, “Invention in a Crisis: Creativity Under Pressure” will look at brands in a crisis who invented their way through to the other side.
The Public Relations Society of America’s Independent Practitioners Alliance is hosting a live interactive session led by Adam. It will help help professionals run the business side of their practice by using the Invention-first approach to PR.
Adam was interviewed by PR News about making a mark on TikTok in light of a new Pew Research study revealing the divide between content creators and content consumers.
Level99, an interactive entertainment and dining concept with custom challenges, elevated food and craft beer under one roof has selected Adam Ritchie Brand Direction to promote its first out-of-state expansion. The agency is launching its sprawling 40,000-square-foot complex where guests can spin giant wheels to solve word puzzles, snap oversized processing chips into computer circuits and pilot a submarine to diffuse underwater mines over “familiar made fantastic” menu items like savory short rib birria and delicious beverages from the rapidly expanding Night Shift Brewing. (Business Wire)
As part of its Author Talk series, the Boston Public Library will host “Invention in PR” Author Adam Ritchie for a discussion on flipping the PR model from promotion to creation. The event will be held in the Commonwealth Salon at the Central Library in Copley Square on National Publicist Day (Monday, October 30), from 6:00 to 7:00 p.m. with a book signing to follow.
Adam was interviewed by PR News about how brands can refresh their iconic campaigns, in the context of a classic vehicle getting a facelift for a line extension, and how brands can refresh themselves, in the context of a classic social platform getting a new name.
Adam was interviewed by PRWeek about why some progressive marketing partnerships don’t raise an eyebrow while others turn into a crisis, in the context of a large beverage brand’s partnership with a transgender influencer.
Adam shared thoughts on the intangible qualities of the best PR candidates with PR Daily, discussing why an ability to reference powerful campaigns from challenger brands and show how passionately they pay attention gives them an advantage.
Adam was interviewed by PR News about how brands can swoop in and steal a moment in time, in the context of creative campaigns around a major sporting event.
O’Dwyer’s is hosting a live webinar with Adam about his Invention-first approach to PR which guides what a company makes and uses PR as a creative engine. O’Dwyer’s has covered the public relations industry for more than five decades. (O’Dwyer’s)
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