Adam Ritchie Brand Direction agency news
Adam Ritchie Brand Direction was named to the second annual PR News Agency Elite Top 100 list. The editors said the firm continues to “expand the way public relations is practiced” and overall remarked how “flexibility and evolution” were qualities of the agencies recognized. Firms were scored across more than a dozen criteria to highlight “the standout agencies doing the most innovative work.” (PR News)
Adam was interviewed by PR News about moving consumers from “casual fan” to “diehard” status, and the keys to generating affection or earning forgiveness.
The Drum has invited Adam to speak at its Agencies For Growth Festival, which seeks to help marketing professionals re-imagine the agency model and make better business decisions. Adam’s panel, moderated by Agencies Editor Chris Sutcliffe, will teach attendees how to create boundaries which enable mutually respectful client/agency relationships, even under pressure.
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