PR News Opinion Page Features Adam Ritchie

Adam wrote a PR News op-ed on influencing the influencers. The article shared advice for building influencer cohorts and collaborating with them to create new product lines from scratch. (PR News) (The Social Shake-Up Show)

Content Marketing Institute Sources Adam Ritchie in Expert Series

Adam was interviewed by the Content Marketing Institute for several discussions on the dos and don’ts of content marketing, how to make more engaging content, division of labor, retaining email subscribers, defining a content marketing home run and predictions for the coming year.

Adam Ritchie to Speak at The Museum of Public Relations

The Museum of Public Relations is presenting Invention in PR with Adam Ritchie, in partnership with the Newhouse School. Adam’s talk will cover breaking the rules, creating new communication vehicles and building campaigns that make history. It will be held at Syracuse University’s Fisher Center in New York City on Thursday, July 18, at 6:00 p.m. The museum “chronicles the evolution of the field of public relations.” (O’Dwyer’s)

American Business Awards Names Adam Ritchie Communications Executive of the Year

Adam Ritchie was named Communications Executive of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who said Adam is “expanding what PR can do and breaking barriers…showing range and purposeful creativity across industries…bringing value to clients…giving back and sharing his talents…elevating the PR discipline to new heights.”

PRSA Recognizes Adam Ritchie Brand Direction with Three Silver Anvil Awards of Excellence

Adam Ritchie Brand Direction received three Silver Anvil Awards of Excellence from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Retail Stores and Restaurants and Influencer Marketing Program To Expand Awareness: Micro-Influencers. The juries called the Summer Infant work, “creative, strategic and clear…great metrics across channels…successfully sold the product…convinced consumers to take another look at the brand” and called the Life Alive work, “smart, bold and authentic…simple and effective with quantifiable results…the target audience felt heard, respected and valued…checks all the boxes.” Established in 1945, the Silver Anvils are the PR industry’s most iconic award, recognizing “the best strategic public relations campaigns and the highest standards of performance for the profession.” (PRSA)

PR Club Presents Adam Ritchie Brand Direction with Four Bell Ringers

The PR Club of New England presented Adam Ritchie Brand Direction with Four Bell Ringer Awards in Hospitality/Travel/Entertainment, Content Marketing, Integrated Marketing Communications and Micro Influencers. Bell Ringer recipients “reflect top talent and innovation, and share the common thread of driving business results and brand equity for their clients.” (Business Wire)

born free Selects Adam Ritchie Brand Direction as U.S. AOR

born free, the new direct-to-consumer offering from Rhode Island-based SUMR Brands, has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the brand’s mission to liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials. Its first collaboration with born free is the Find Your Free pop-up event in New York City, where together they’re creating an “influencer inversion” to give real people without social followings a top-tier influencer experience. Other services will include brand strategy, content marketing, media outreach and partnership development. (Bulldog Reporter) (The Holmes Report) (O’Dwyer’s)