American Business Awards Presents Adam Ritchie Brand Direction with PR Innovation Award

American Business Awards

Adam Ritchie Brand Direction won PR Innovation of the Year in the American Business Awards. The Stevies recognize achievement in the workplace. The PR section was judged by a panel of in-house and agency experts who called the work, “absolutely brilliant…takes PR innovation to the next level…extremely well thought out and researched…addresses a shifting market…in touch with the times.”

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Adam Ritchie Brand Direction wins Four Silver Anvils from the PRSA

PRSA_Silver Anvil Award

Adam Ritchie Brand Direction received four Silver Anvil Awards from the Public Relations Society of America. The categories included Marketing for Consumer Products: Packaged Goods, Marketing for Consumer Products: Food & Beverage, Integrated Communications for Consumer Products: Food & Beverage and Most Effective Shoestring Campaign: Business. The jury called the work, “a breakthrough idea…compelling and fresh…ingenious planning…dogged pursuit of the objectives…above and beyond…innovative thinking to create a unique product and experience.” Established in 1945, the Silver Anvils are the PR industry’s most iconic award, recognizing “the best strategic public relations campaigns and the highest standards of performance for the profession.” (PRSA) (Business Wire) (Bulldog Reporter)

PRSA Recognizes Adam Ritchie Brand Direction with Three Bronze Anvils

PRSA_Bronze Anvil Award

The Public Relations Society of America presented Adam Ritchie Brand Direction with a Bronze Anvil Award for Branded Content in Arts, Sports and Entertainment, and two Bronze Anvil Awards of Commendation for Branded Content in Consumer Products and Media Relations in Packaged Goods. The jury called the work, “a fantastic example of what this industry needs more of: original creativity and a lot of fun…multifaceted…well-researched, produced and executed…successful in creating buzz, sales and communicating brand messages.” The Bronze Anvils represent “the best of the best in public relations tactics that contribute to the success of overall programs or campaigns.” (PRSA)

Adam Ritchie Weighs in on Creatives and Account Personnel

PRWeek

PRWeek interviewed Adam about some of the challenges at full service agencies and why the wall separating creatives from account staff is crumbling. (PRWeek)

Telly Awards Honors Adam Ritchie Brand Direction, Twice

Telly Awards

Adam Ritchie Brand Direction received two Telly Awards in Social, Arts & Entertainment and Craft, Use of Music. The Telly Awards honors work from leading producers across all screens, for nearly four decades. More than 12,000 entries were submitted from five continents, and were judged by executives from Hearst, ESPN, Vice and Vimeo.

The Washington Post Covers Adam Ritchie Brand Direction Campaign

Washington Post

The Washington Post covered an Adam Ritchie Brand Direction creative marketing concept, with a tip of the hat to the spirit of the project, noting, “Yes, it’s a campaign….But who can’t get behind [it]?”

Campaign US Features Adam Ritchie Brand Direction Creation

Campaign US

Campaign US featured an Adam Ritchie Brand Direction creation in its roundup of brand/agency campaigns. It called the project a “masterpiece” and highlighted how it turned everyday people into “forces to be reckoned with.” (Campaign US)