A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand’s work “takes co-branding to the next level.”
Adam Ritchie was featured on MarketWatch for inventing “a new strategy” in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.
Tags: aeronaut, collaboration, craft beer, interactive event, launch, media outreach, media production, music, partnership, the lights out
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey.
Adam was interviewed by PR News in an article about creating PR campaigns that are built to last.
Adam Ritchie Brand Direction has relocated from 41 Winter Street to 43 Bowdoin Street.
The German fashion and lifestyle-driven juvenile brand, CYBEX, and theinternational juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX’s launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB’s launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)
Syracuse University’s Boston Orange, which covers alumni “making a difference and finding success in Boston and beyond,” has produced a feature on Adam Ritchie. The profile covers Adam’s marketing and public relations work.