The agency won the Gold Award for “Best Arts & Entertainment Campaign” in the Bulldog Reporter Awards. The awards are judged by journalists from Forbes, USA Today and The Washington Post, and recognize excellence in public relations and communications.
NPR affiliate WGBH has invited Adam Ritchie to speak at the What’s Brewin’ edition of its BostonTalks series. Adam’s talk will cover how media can be used to bridge the gap between the physical and the digital.
A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand’s work “takes co-branding to the next level.”
Adam Ritchie was featured on MarketWatch for inventing “a new strategy” in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.
Tags: aeronaut, collaboration, craft beer, interactive event, launch, media outreach, media production, music, partnership, the lights out
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker’s trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter) (O’Dwyer’s)
Adam was interviewed by PR News in an article about creating PR campaigns that are built to last.